Tuesday, March 24, 2009

Spend! Spend! Spend!


There's an article in the New York Times today about "saver's remorse." Consumer psychologists have coined "hyperopia" to describe the result of over planning for the future and the regret felt for the lack of pleasure in the present. Buyer's remorse on the other hand is a fleeting guilt that in hindsight, shoppers often feel good about the joy of pampering themselves or having an expensive meal out. Next time, you feel like getting a pair of expensive Italian leather shoes or saving up for the apocalypse, just think about how much your money be worth when the world is burning down. $0. Go shop, already.

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